Nature

Active geothermal areas, spectacular mountains, mystical lava fields and more combine to make Iceland a nature-lovers paradise. Within easy reach of Reykjavik, you can explore a glacier, ride horses on a black sand beach or give dogsledding a try. Take a deep breath - the air is a bit sweeter in Iceland.

Shopping

From Laugavegur’s sophisticated shops to the fashionable Kringlan and Smaralind Malls, Reykjavik offers unique shopping delights such as: unique handmade woolens, smoked salmon and intricately designed Norse jewelry. Don’t forget that tax-free shopping is available throughout Iceland! Keep an eye out for the free Kringlan Mall card, offering great discounts.

Fashion

The ultra-glamorous “Icelandic look” in clothing, hairstyles and shoes has been celebrated in Vogue, Maxim, Cosmopolitan and many other popular magazines. Trendsetting North Americans now come to Reykjavik to update their look with Iceland’s edgy, smart version of chic.

Culture

One of Reykjavik’s most pleasant surprises is its innovative cultural scene. Reykjavik is an artistic young city with old traditions. Though small, you will find Reykjavik offers artistic events on par with those found in larger cities worldwide.

Nightlifee

Reykjavik has become the place to be for nightlife, especially in the winter months. You’ll find a variety of exciting options. Dance your heart out at non-stop discos. Sip cognac in stylish nightclubs and cafés. Celebrate the best of theatre and music. Dine on artistically prepared delicacies in candlelit restaurants. In Reykjavik, you’ll have the time of your life!

Concert Central

Iceland’s strategic location between North America and Europe has encouraged performers from opera singers to alternative bands to include Reykjavik on their concert tours. Iceland has also created its own stars such as Björk and Sigur Rós, and new bands are often performing in city pubs and nightclubs.

Spa City

Reykjavik is a spa destination with a difference. Iceland’s unique earth-warmed water and pristine air make swimming at city outdoor pools a luxurious treat. Fine spas offer soothing treatments at reasonable rates. Don’t forget the world-famous Blue Lagoon geothermal spa is only a short drive from Reykjavik.